Adsense Advanced Resources - Section Targeting Part 2

A bit earlier today I posted about the importance of getting relevant adsense ads served on your webpages, in fact as relevancy improves ads will become a valuable resources for your site visitors and earnings will go up. Their are a number of basic steps you can take to insure your getting the relevant ads:

Create Focused Articles
Add Links (inbound or outbound) To Similar Pages Online
Use Relevant Keywords In Your Article In:
Title Tag, H1 Tag, Alt Tag & Within The Content

Additionally google also provides a more advanced resource known as “section targeting” that allows webmasters to emphasise or downplay html sections of a webpage. This is helpful when you trying to produce the most relevant ads possible. This very site is an excellent example of how and why to use “section targeting”. This blog site runs off of the free blogging software called wordpress. The software is php and database driven and combines php files on the fly to create full “pages”. My navigation menu on the right is called the “sidebar.php” and contains links to my “archives” and catagory pages. Catagories are an excellent way to target keyword phrases in google and also organise blog content.

Right now this very blog is suffering from lack of targeting, possibly their are too many keyword rich text links on the right and google is having a hard time targeting relevant ads. In an effort to help google understand my content I made the following changes to this wordpress theme which is optimised for adsense.

First I added the section targeting tag “ignore” to my sidebar, with the words “blog, blogging and adsense” listed in some of my catagories I have noticed I am getting ads for “blogging” and “adsense” on nearly all my pages across the site. By adding the ignore tag (<!– google_ad_section_start(weight=ignore) –>) google adsense will no longer use this section of my sites when matching ads to pages.
The next step was to add the same “ignore” tag to my header.php file, this one is really a bold move. However I think it will help overall, the wordpress header.php file contains the meta information of a webpage including the title tag, meta description and meta keywords. The reason I added the ignore tag on the header file was because I want adsense to ignore my page titles and instead focus on my page content. At the same time I do want to rank in the serp’s for searches containing the terms: internet marketing, blog and blogging. For this reason I have added these terms into my blog name, which is then pasted into the title tag of each page generated by wordpress. Clicking on my “adsense revenue” catagory displays the following for my title tag:
Adsense Revenue Marketing Blog - Make Money Blogging

The title tag contains lots of “marketing” type words people might use when trying to improve earnings online with adsense… perfect.
The last step was to tell the google adsense bot which part of the page to pay attention to when matching ads to my content. I used the <!– google_ad_section_start –> and <!– google_ad_section_end –> tags to the single.php, archive.php, index.php and page.php files. I added the <start> tag right before the wordpress tag for the title of each post and ended it after and content of each post.

For our example now lets look at what google will use to match ads for the following page:
http://www.my-affiliate-programs.com/blog/category/niche-marketing/
The page listed above is for the blog catagory “niche marketing” which right now adsense is showing ads for blogging, blogging adsense, make money blogging, adsense websites and other terms. However once the adsense bot visits the page they will only be targeting this section of my html:

The H1 Tag of The catagory: Niche Marketing Category and the post content within the catagory. The header and links to the right will all be ignored now. Because I have named my catagories well and posted relevant info into each catagory I should get better ads in the comings weeks. I will update you later once the changes are evident.

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