Blogging Software For Marketers Online

Hello all, today I wanted to write about the joys of working with blogs, spacifically wordpress. Today creating quality content is important to do well with the popular search engines like google, msn and yahoo. However it is not only about quality content, their are many “filters” in place which if are tripped will cause a sites ranking to drop many people call these filters “the sandbox”. Also their are other element which might not hurt a site but will definitely help a site is google (the 100 pound gorilla) if these element’s are present. Best of all you will find free blogging software is available online, also known as open source blogging software, the most popular being wordpress.

Timely Fresh “Evergreen” Content

Their is little doubt among webmasters that google likes to see fresh content regularly at a site. I have read that this is not always the case depending on the topic at hand (figure a recipe site does not have to be updated as much as a tech related site driven by new technology).

However if the recipe site is updated on a regular basis then that site will enjoy more indexing, allowing new pages to be picked up quickly and might also enjoy a boost in ranking. If you look at the structure of a blog the “home page” or index page is simply a scrolling page with new posts at the top that will eventually drop off as new content is added.

This keeps the homepage “fresh” while the blog software “wordpress is my platform of choice” continues to also add “permalinked pages” that are always accessible at the chosen web address (figure just like good ole static html pages).

Other Benefits Of Creating Sites Based On Open Source Blogging Software?

Webmasters can focus on write more as the blog will handle linking of pages, navigation and other elements such as ftp. Bloggers generally like to share quality sites on their blog via “blogroll” (read a great way to get inbound links
Light weight fast loading sites that comply with new standards (no bloated code). Blogs allow a “community feel” where others are able to “add content” in the forum of “comments” as well as submit new posts. Built in rss feeds making syndicating your content and bringing visitors back to your site easier. Lots of RSS and Blog directories online that are looking for quality blogs to add to their sites (read more free quality inbound links).

I jumped on the blog bandwagon about three or four months ago, I wish I would have taken a closer look a while ago however it is always easy to second guess yourself. Creating a quality blog does take just as much work as creating any other type of website, however I think blogs offer more “opportunity” for webmasters. I have mentioned wordpress and will go into more details about that platform in another post some time. Do know that wordpress is opensource, fairly easy to use and very powerful. Their are lots of choices when it comes to blogs, you might also want to check out blogger, typepad and moveable type.

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