Lets Talk About “Action” Keywords

So how do you build your websites?

How do you determine what type of keywords your going to target? You are targeting your keywords right?

Today marketers have dozens and dozens of keyword tools, and their all quite amazing. Today you can spy on your competitors to help identify profitable adwords keywords. You can pull back a list of the top paying keywords for contextual ad programs and of course you can sort a list of keywords for supply and demand numbers to help you identify true “low hanging fruit keywords”.

However it is how you generate your terms and then sort them that will have a huge impact on your website earning potential. I want to share a method I have been using for several years to help me identify what I call “action” or “buy” keywords.

I first create a list of “related keywords” (Google LSI) and then I filter my primary keywords along with my related keywords with my custom action or buy words. This gives me a large list of terms people are using in the search engines to find “the lowest prices” “a sale” or possibly a product offering “free shipping”.

If your promoting an affiliate program and trying sell something a three word phrase that contains one of my action terms is sure to convert better than a two word phrase with no action word.

Action Word Example: Buy Math DVD, Or Cheapest Math Text Book, Or Free Shipping Math Textbook

Someone searching for these types of terms already know they want to buy, they just need to right site, sale or offer…. help them along with targeting these terms.

Step 1)
Create a text pad file and add the following:

buy xxx
order xxx
purchase xxx
buying xxx
ordering xxx
purchasing xxx
get xxx
find xxx
where xxx
sale xxx
price xxx
cheap xxx
cheapest xxx
lowest xxx
affordable xxx
discount xxx
free shipping xxx
special xxx
dvd xxx
cd xxx
amazon xxx
ebay xxx
store xxx
credit xxx
calendar xxx
any more terms you want to add

Step 2)
Get A List Of LSI (Latent Semantic Indexing) Keywords That Relate To Your Niche

LSI is a subject that has gotten a lot of attention over the last year or so, what the heck is LSI?

Latent semantic indexing adds an important step to the document indexing process. In addition to recording which keywords a document contains, the method examines the document collection as a whole, to see which other documents contain some of those same words. LSI considers documents that have many words in common to be semantically close, and ones with few words in common to be semantically distant. This simple method correlates surprisingly well with how a human being, looking at content, might classify a document collection. Although the LSI algorithm doesn’t understand anything about what the words mean, the patterns it notices can make it seem astonishingly intelligent. source

Bottom line? Google is now looking from terms that relate to your primary keyword in your webpage. If your webpage is about math these other terms that relate to math and can help boost your ranking if their found on your site

Example:

The easiest way to quickly find 5 – 10 relating words is to simply search Google and add the ~ to your search:

Primary Term: ~Math
Relating Terms: Algebra, Geometry, Mathematics, Calculus

Now your going to pull up your text file with all those money making terms and simply search and replace the “xxx”. You can search and replace text within notepad by clicking control + H.

First replace the “xxx” with algebra, once you have a list of algebra terms enter them all into the wordtracker search tool. Again search and replace only this time search for algebra and replace it with geometry, add all your geometry terms to wordtracker. Repeat until you have a finished all your lsi terms.

Next pull back a list of terms from wordtracker. While these terms might not get the most traffic they may very well be the most profitable terms which will result in a high paying adsense click or possibly an affiliate sale.

~ To your success
Brian J

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